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Project Showcase

My creative design portfolio showcases an array of innovative projects, blending modern aesthetics with functional design. Each piece highlights my unique approach to problem-solving and my keen eye for detail, making my portfolio a testament to my versatility and artistic vision.

LCBO - Vintages Auction

Collaborating with the LCBO design team, we orchestrated two days of major wine auctions, culminating in a comprehensive 600-page catalogue. This extensive production project highlighted exceptional wines, ensuring a seamless and engaging experience for bidders and enthusiasts alike.

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RITCHIES - Decorative Arts

I designed compelling assets for our Decorative Arts Auction, with a strong focus on photography direction. By showcasing my favorite pieces creatively, I significantly elevated their appeal, often doubling or tripling their sale prices through effective promotional materials that captured their essence.

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RITCHIES - Montreal Auction

I promoted a special auction in Montreal featuring fine jewellery and decorative arts while simultaneously introducing our upcoming Sotheby's Important Canadian Art auction to a new customer base. This dual focus highlighted our diverse offerings and engaged art and design enthusiasts alike.

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Sotheby's - Important Canadian Art

During my time working on the Sotheby's Important Canadian Art auctions, I had the incredible opportunity to color-correct exquisite works by the Group of Seven. Each piece required meticulous attention to detail, ensuring that the vibrancy and nuances of the original artworks were faithfully represented. In addition to color correction, I was responsible for publishing catalogues that would serve as lasting references for collectors. It was a truly fulfilling experience that deepened my passion for art.

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Toronto Symphony Orchestra - Fine Wine Auction

For twelve years, I freelanced on the fine wine auction catalogue and promotional materials for the Toronto Symphony Orchestra Volunteer Committee. This annual fundraiser supports the TSO, providing funding and support to the Toronto Symphony Youth Orchestra and its tuition-free program, as well as the TSO’s music education programs that reach thousands of students each year.

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TSI - Book Creation

Through a referral from a member of the TSO volunteer committee, I secured a freelance opportunity with The Successful Investor to develop a couple of books. We completed two books, with the second aimed at creating a template for a book series designed to bring a lighthearted feel to financial investment literature.

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Creative Marketing | Art Direction |
Brand Management | Graphic Design

© Patrick Lucero. All rights reserved.
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